This campaign’s aim was to take the “vicious Pit Bull” stereotype and turn it on its rear using a fail meme and demotivational posters. The photos submitted show how Pit Bulls and Pit Bull mixes fail at living up to their undeserved vicious reputation every single day.


  1. Shannon Seymour
    December 4, 2012

    Good stuff!

  2. Julie Robbs
    December 16, 2012

    Viciously LOVABLE !!!!

  3. Katrina Sharp
    December 18, 2012

    Just awesome, love how it shows what this breed is all about. (LOVE)

  4. natasha
    January 22, 2013

    I am a pit bull lover and owner. I love what you all are doing. They can’t speek for them selves so we need to be their voice. Its very hard and very challenging and we have a long road ahead of us.Myself and a few others have put together a group here in our community to make the public more aware of what they are really like. It would be great to keep I contact with this group along with other groups. I believe if we all stick together, we can do it. They deserve freedom and I will fight with everything I have for it.

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